Freshly arrived in Paris from the Normand countryside, Auguste Fauchon, sets up a shop place de la Madeleine selling France’s finest fruits and vegetables year-round from the back of his truck. In 1886, at the age of 30, he opened Paris’ first delicatessen, with a revolutionary range of exclusively French products, including freshly prepared foods and general grocery items. Shortly thereafter, he also opened a wine shop, bakery, tea room and restaurant. This bold and creative entrepreneur soon proposed a wide selection of luxury products of exceptional quality – coffees, chocolates, teas, jams, biscuits and more – and made history with his name as Fauchon became one of the smartest brand in Paris. FAUCHON Brand is created.